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Multimodal

Text-to-video

2022ActivePublished: 23 July 2026Updated: 23 July 2026Published
Key innovation
Extends generative image models with a temporal dimension — producing coherent sequences of video frames directly from a natural-language description.
Category
Multimodal
Abstraction level
Paradigm
Operation level
ModelSystemApplication
Use cases
Marketing and promotional content productionPrototyping shots and storyboardsGame and film assetsTraining and educational materialsVisual effects (VFX)

How it works

The text description is encoded by a text encoder (e.g. a language model or CLIP) into a conditioning representation. A generative model — most often diffusion-based — iteratively denoises a latent video representation conditioned on the text. A temporal module (temporal attention / 3D convolutions) is key to keeping motion and content consistent across frames. Finally a decoder (e.g. a VAE) turns the latents into image frames. The process synchronizes the text input with the video frames to ensure alignment and continuity.

Problem solved

Enables the creation of video content without filming, animation or editing — directly from a text description. It addresses the time-consuming, costly nature of video production and the lack of temporal consistency that arises from naively generating video frame by frame.

Components

Text encoderText conditioning

Converts the natural-language description into a representation that conditions generation.

Diffusion model (denoiser)Generative core

Iteratively denoises the text-guided latent video representation. Usually a U-Net or diffusion transformer (DiT).

Temporal moduleTemporal consistency

Temporal attention or 3D convolutions that maintain motion and content consistency across frames.

VAE decoderLatent decoding

Decodes the latent representation into full-resolution image frames.

Implementation

Implementation pitfalls
Temporal inconsistency (flicker)High

Objects and background can change appearance across frames, causing flicker and content drift.

Fix:Temporal attention modules, conditioning on previous frames, consistent latents.
Quality degradation for longer clipsHigh

Quality declines as the length of the generated video increases.

Fix:Hierarchical / autoregressive windowed generation, temporal super-resolution.
Semantic misalignmentMedium

The model may misinterpret the prompt, producing video that deviates from the intent.

Fix:Stronger text encoders, better text–video paired data, prompt tuning.
Garbled text and fine detailsMedium

Text and fine details in generated video often appear garbled.

Fix:Higher resolution, dedicated text-rendering modules.
High computational costHigh

Training and inference are very costly, limiting output quality and length.

Fix:Latent-space generation, distillation, fewer sampling steps.

Evolution

2022
CogVideo
Inflection point

One of the earliest text-to-video models (9.4B parameters), released on GitHub.

2022
Make-A-Video (Meta)

Text-to-video model presented by Meta Platforms.

2022
Imagen Video (Google)

Google Brain model using a 3D U-Net architecture.

2023
Runway Gen-2
Inflection point

One of the first commercially available models with a web interface and text-to-video capability.

2024
OpenAI Sora
Inflection point

OpenAI model generating longer, high-quality clips, markedly raising quality and consistency.

2025
Google Veo 3

Google model notable for generating synchronized audio together with video.

Hyperparameters (configurable axes)

ResolutionHigh

Resolution of generated frames (e.g. 512×512, 720p, 4K).

720p
1080p
4K
Clip lengthHigh

Duration of the generated video; longer clips are harder to keep consistent.

4 s
15 s
30 s
Frame rateMedium

Frames per second affecting motion smoothness.

8 fps
24 fps
30 fps
Guidance scale (CFG)Medium

Strength of text conditioning; trades prompt fidelity against diversity.

7.5
12
Sampling stepsMedium

Number of denoising steps; more steps = higher quality at the cost of time.

25
50

Compute bottleneck

Spatio-temporal modeling

Attention and computation span many frames at once, so cost grows with resolution, frame count and clip length. This is the main source of the heavy compute requirements.

Execution paradigm

Primary mode
Dense

Video diffusion models (U-Net/DiT) perform dense computation over the entire latent representation at each denoising step.

Activation pattern
All paths active

Parallelism

Parallelism level
Partially parallel

Frames are generated interdependently (temporal consistency limits full parallelism), but within-frame processing and training steps are highly parallel on GPUs.

Scope
TrainingInference

Hardware requirements

Primary

Video diffusion models require massive matrix operations that GPU tensor cores are optimized for.

Good fit

TPUs scale training and inference of large generative models well.