38 Degrees

38 Degrees is a British not-for-profit organisation focused on citizen campaigning and online activism. It operates through petitions, email actions, crowdfunding and member mobilisation around political and social issues in the UK. The organisation launched on 26 May 2009; its name refers to the angle at which a slope of snow turns into an avalanche. Campaign topics are partly chosen by members through its 'Campaigns by You' model. 38 Degrees is a company limited by guarantee (registered no. 06642193), previously registered as Progressive Majority. It has cited MoveOn (US), GetUp! (Australia) and Avaaz as inspirations.