Higgsfield AI is a company building an 'AI-native' creative suite for generating and editing video, images and voice from text - known for cinematic shots, camera presets and viral effects, aimed at creators and marketing.
Higgsfield AI is a technology company founded in 2023 (headquartered in San Francisco) building an 'AI-native' creative suite for generating and editing content: video, images and voice from text prompts. The platform combines access to dozens of generative models (including its own Seedance family and partner models such as Sora 2, Kling and Veo) with tools such as Cinema Studio (cinematic scenes and camera control), Supercomputer (automation and apps), 'Viral Presets' effects, and face-swap and virtual try-on features. Higgsfield is especially popular for creating video for marketing and social media, offering camera-motion control and ready-made effect presets. The company reports about $200M annual revenue run rate reached in under nine months, and millions of generations per day. Its business model is credit-based with a free tier and a paid premium subscription. In January 2026 Higgsfield closed a $130M Series A in total ($50M in September 2025 and an $80M extension in January 2026, including secondary share sales), reaching a $1.3B valuation (unicorn status). The round was led by Accel, with investors including AI Capital Partners, Menlo Ventures and GFT Ventures. Its founders are Alex Mashrabov (CEO), Yerzat Dulat and Mahi de Silva.
Founders
Previously Head of Generative AI at Snap and co-founder of AI Factory (acquired by Snap in 2020). Co-founder and CEO of Higgsfield AI.
Co-founder of Higgsfield AI.
Co-founder of Higgsfield AI.
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