Munro Live
ACTIVEMedia division of the engineering consultancy Munro & Associates; its YouTube channel publishes detailed vehicle teardowns and engineering analyses, focused mainly on electric vehicles.
Munro Live
Founded 2018 · Auburn Hills, United StatesMunro Live is the media division of the US engineering consultancy Munro & Associates, founded in 1988 by Sandy Munro and headquartered in Auburn Hills, Michigan. The Munro Live YouTube channel launched in February 2018 and publishes detailed teardowns, engineering analyses, and interviews about vehicles — primarily electric ones (including Tesla) — as well as design and manufacturing methodology topics. The channel's popularity raised the profile of the firm, which specializes in electric-vehicle benchmarking and consulting for the automotive, aerospace, defense, and medical sectors.
Founders
Automotive engineer born in 1949 in Windsor (Ontario, Canada), with dual Canadian-US citizenship. He began his career as a toolmaker, joined Ford Motor Company in 1978, and in 1988 founded the consultancy Munro & Associates, specializing in lean design and vehicle teardowns. In 2018 he launched the Munro Live YouTube channel.
Domain of activity
3 industries- Automotive
- Media & entertainment
- Transport & mobility
Global presence
HQ Auburn Hills · 1 offices · 2 regionsScale & funding
founded 2018Profile & metadata
4 classification · 5 external linksClassification
- Statusactive
- Development stagemature
- Listed onNo
- Organization typeConsulting & engineering company
External links