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Rabbit

ACTIVE
Rabbit Inc.
StartupHardware vendor
Rabbit Inc.rabbitrabbit inc.Cyber Manufacturing Co (do pazdziernika 2023)Cyber Manufacturing Co / GAMA project (2021-2023)

American AI hardware startup founded by Jesse Lyu Cheng. Maker of Rabbit r1 - a pocket AI device ($199) with Teenage Engineering industrial design, announced at CES 2024. Rebrand from Cyber Manufacturing Co (NFT GAMA project controversy). ~135K r1 units sold by 2024, but only ~5K daily active users. Continuing: rabbitOS 2.3, DLAM, third-party agents (Hermes/Claude Code/OpenClaw).

Founded2021United States
HQSanta MonicaUnited States
Total funding$36000B3 · 2021–2023
Valuation~$90M (Series A October 2023, TechCrunch estimate)Post-money valuation Series A · 2023
www.rabbit.techLinkedInXCrunchbaseWikipedia
01 · About

Rabbit

Founded 2021 · Santa Monica, United States

Founders

  • Jesse Lyu Cheng

    Founder & CEO. Chinese entrepreneur (also known as Jesse Lyu). Previously founded Cyber Manufacturing Co / GAMA project (NFT, 2021, $6M raised, later Coffeezilla controversy). Presenter of r1 at CES 2024.

    Previously worked at large Chinese technology firms, moved to the US to build an AI hardware startup. Spoke at Web Summit Collision 2024 in Toronto.

02 · What they do

Domain of activity

3 areas · 5 technologies · 1 industries
What they do3Areas
  • AI hardware
  • Agent systems
  • Edge AI
How they do it5Technologies
  • Multimodal AI
  • LLM
  • Speech AI
  • Agentic AI
  • Edge AI
Who for1Industries
  • Media & entertainment
03 · Geography

Global presence

HQ Santa Monica · 1 offices · 5 regions
USANorth AmericaEuropeEuropean UnionAsia
04 · Metrics

Scale & funding

founded 2021 · Extension
2021founded
Estimated 50-100 employees (Crunchbase, 2024-2025). Small consumer-tech startup.employees
$36Mtotal funding
Extensionlatest round
growthdevelopment stage
Privatenot listed
activestatus
$36M
total funding
3 · 2021–2023
NFT crowdfund (GAMA)November 2021NFT investors communityNovember 2021: the company (as Cyber Manufacturing Co) raised $6M through NFT sales for the GAMA project - 'Next Generation NFT Project, carbon-negative cryptocurrency'. The project was ultimately open-sourced and 'returned to the community'. Coffeezilla published a May 2024 video 'Rabbit is built on a scam' questioning the fate of these funds (~$1M unpaid refunds).
$6M (GAMA project, November 2021)
Series AOctober 2023Khosla Ventures, Synergis Capital, Kakao InvestmentFirst round under the new Rabbit Inc. brand (after rebrand from Cyber Manufacturing Co). Announced together with the project of an 'AI model that understands how software works' (LAM).
$20M (October 2023)
ExtensionDecember 2023Khosla VenturesSeries A extension led by Khosla Ventures. Raised just before the CES 2024 r1 launch. Total funding: $30M by CES.
$10M (December 2023)
06 · Relations

Organizational relations

3 strategic relations

Strategic relations

3
  • Partnership
    Design collaboration with Teenage Engineering (Swedish industrial design firm known for OP-1, TX-6 audio products). Rabbit founder Jesse Lyu and Teenage Engineering founder Jesper Kouthoofd have known each other for 10 years. Result: retrofuture r1 aesthetic that won Red Dot Design Award and iF Design Award.
  • Partnership
    Integrations with Perplexity AI (search backend), ElevenLabs (voice synthesis), Microsoft Azure (cloud), Yelp, Google Maps. After hardcoded API keys were exposed in June 2024, the company rotated keys and released an update.
  • Partnership
    2026: integration of third-party AI agents on r1 - Hermes Agent (Nous Research), Claude Code (Anthropic), OpenClaw (Peter Steinberger). Users configure the agents themselves; Rabbit does not provide support.
07 · Classification

Profile & metadata

4 classification · 6 external links

Classification

  • Statusactive
  • Development stagegrowth
  • Listed onNoprivate
  • Organization typeStartup+ Hardware vendor

External links