Access & Pricing

PUBLIC

Access channels

Web app

Access via web browser with no installation required.

In-App Assistant

Assistant embedded inside another application or platform.

API

Programmatic access via REST or WebSocket API.

Connected Apps / Integracje

Access via integrations with external applications and platforms.

Mobile app

Native app for iOS or Android.

Chat platform app

Access to the AI system through an application embedded in a communication or collaboration platform.

Voice assistant integration

Access to the AI system via voice integration with assistant devices or services.

Embedded widget

Access to the AI system via an embedded widget or component placed within another interface.

Availability scope

Global

Agentforce is distributed globally via Salesforce Hyperforce — Salesforce's cloud infrastructure built on hyperscalers (AWS, and in select regions Google Cloud and Microsoft Azure). Hyperforce provides data-residency guarantees in regions including the US, EU (Germany, France), UK, Canada, Brazil, Australia, Japan, India, UAE, South Korea, and more. Some features (e.g. Agentforce Voice, regional language coverage) are rolled out in stages. Access typically requires a Salesforce subscription (Sales Cloud / Service Cloud / Data Cloud) or Agentforce purchased as an add-on with Flex Credits.

Subscription model

EnterpriseUsage-basedSeat-based

Pricing

Updated 14 Oct 2025Official pricing

Agentforce uses a hybrid pricing model: Flex Credits (consumption-based — credits consumed proportionally to agent actions; in the early pricing model ~$0.10 per conversation), per-seat licenses bundled into Salesforce subscriptions (Sales Cloud, Service Cloud), and dedicated enterprise plans with guaranteed SLAs and support. Core features are accessible via Salesforce Foundations at no additional cost.

CategoryPlanUnitInputCachedOutput

Other

[Agentforce Foundations] Bundle of core agentic features available to every Salesforce customer at no additional cost as part of Salesforce Foundations.

standardflat———

Other

[Flex Credits — Conversations (early pricing)] Earlier published pricing: ~$0.10 per conversation (each agent invocation counted as a conversation). Now superseded by the Flex Credits model with action-type weighting.

usage basedreq.$0.10——

Other

[Agentforce Service Agent / Sales Agent — add-on] Enterprise add-on pricing negotiated individually. Distributed as an extension to existing Sales Cloud / Service Cloud licenses.

Enterpriseflat———

Security & Enterprise

Security source

Data Residency

Hyperforce allows choosing the data-residency region (US, EU, UK, AU, Japan, India, Canada, Brazil, Germany, France and more).

Private Networking

Salesforce/Hyperforce Private Connect available in supported regions (AWS PrivateLink).

Encryption Controls

Shield Platform Encryption with BYOK (Bring Your Own Key) and Cache-Only Key Service.

Audit Logs

The Einstein Trust Layer logs every LLM prompt and response; Shield Event Monitoring captures user and API events.

Compliance Controls

ISO 27001/27017/27018, SOC 1/2/3, PCI DSS, HIPAA BAA, FedRAMP (Government Cloud).

Enterprise Access

SSO/SAML/OAuth, MFA, Permission Sets, Field-Level Security, IP restrictions.

RAG Support

Data Cloud provides native grounding/RAG on Customer 360 data for Agentforce agents.

Grounding Support

Context grounding on Salesforce records, Data Cloud, files, and the knowledge base.

Other

Zero-data-retention with LLM providers (OpenAI, Anthropic) — prompts and responses are neither retained nor used to train partner models.

Other

Dynamic sensitive-data masking (PII, PHI, PCI) before the prompt is sent to the LLM, with de-masking on the response.

Other

Toxicity detection and prompt defense — harmful-response filtering and protection against prompt injection.

Agentforce runs on the Salesforce Einstein Trust Layer: zero-retention with LLM providers, dynamic data masking, audit trail, field-level access controls, encryption, and response toxicity detection. Meets Salesforce enterprise standards.

Notes

Upd. 14 Oct 2025

The Einstein Trust Layer intercepts every LLM call made by Agentforce. Salesforce holds enterprise-grade compliance certifications (ISO 27001/27017/27018, SOC 1/2/3, PCI DSS, HIPAA BAA, FedRAMP within Government Cloud variants).

SalesforceActive

Agentforce

Name: Agentforce
Brand: Salesforce

What is Agentforce

Agentforce is an enterprise-grade agentic AI platform from Salesforce. Announced on September 12, 2024 at Dreamforce 2024, expanded as Agentforce 2.0 in December 2024, and refreshed as Agentforce 360 at Dreamforce 2025 (October 14, 2025). It lets organizations build, test, deploy, monitor, and orchestrate autonomous AI agents grounded in Salesforce Customer 360 and Data Cloud data — across sales, service, marketing, commerce, and operations.

Architecture

At its core sits the Atlas Reasoning Engine — a reasoning runtime that interprets user intent, plans multi-step actions, and dynamically selects tools and APIs. The platform uses a BYO LLM model: by default it leverages partner models (OpenAI, Anthropic) and Salesforce's own models (e.g. xGen-Sales), configurable per agent. All LLM traffic passes through the Einstein Trust Layer, enforcing zero-retention with providers, sensitive-data masking, audit logging, and response toxicity detection.

Agent lifecycle

Agentforce 360 introduces the unified Agentforce Builder — a conversational workspace that merges design, test, and deploy phases. Three modes are available: low-code canvas, document-like editor with autocomplete, and a pro-code script view. The platform also ships Dev Tools (CLI, API, debugger), Agentforce Operations (monitoring, observability, cost), and AgentExchange (marketplace of prebuilt agents and actions).

Capabilities

Agents autonomously execute multi-step business workflows: qualify leads, answer service inquiries, draft sales emails, process returns, coordinate marketing campaigns, handle commerce transactions. Multi-agent routing, introduced in Agentforce 2.0, orchestrates multiple specialized agents collaborating within a single workflow. Agentforce Voice adds native voice channels (phone, voice channel).

Integrations & distribution

Agentforce inherits the full Salesforce integration footprint: Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud, MuleSoft, Tableau, Slack. It supports Model Context Protocol (MCP), so agents can call external tools and data sources via the MCP standard. Agents can be exposed in customer-facing channels (web chat, mobile, voice, Slack, WhatsApp) and internal-facing surfaces (Slack, Salesforce UI).

Pricing model

Salesforce charges through Flex Credits — credits are consumed proportionally to agent actions (early pricing: ~$0.10 per conversation). Agent features also ship as part of per-seat Sales/Service Cloud subscriptions and as enterprise add-on packages with dedicated SLAs and support.

Web appIn-App AssistantAPIConnected Apps / IntegracjeMobile appChat platform appVoice assistant integrationEmbedded widgetEnterpriseUsage-basedSeat-based

Released 12 Sept 2024Updated 25 May 2026Global · Global

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