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Robotics & Hardware

Dynamic Creatures Exits Stealth as Boston Dynamics' Entertainment Arm

Lady Robot13 September 2026 · 3 min read
Dynamic Creatures Exits Stealth as Boston Dynamics' Entertainment Arm

Boston startup Dynamic Creatures came out of stealth on 9 September 2026 as Boston Dynamics' official entertainment and hospitality partner. Two Boston Dynamics alumni run the company, and its founder is among the angel investors. The funding amount was not disclosed.

Key takeaways

  • CEO Marc Theermann — former Chief Strategy Officer at Boston Dynamics and a former Google executive
  • CTO Farbod Farshidian — previously research leader at the Robotics and AI Institute, worked on Atlas humanoid control
  • Investors: Eniac Ventures, Kindred Ventures, Heliad, Sunshine Lake, BlueGrass Ventures
  • Angel investors: Marc Raibert and Lukas Ziegler
  • Round size undisclosed, first customers are a large theme park and a retailer

What Dynamic Creatures builds

The company makes autonomous character robots for places where people walk around. Theme parks, hotels, casinos, museums, cruise ships. Some builds start from scratch, others are Boston Dynamics platforms dressed in character shells.

At the core sits SnowJay — an operating system combining learning-based control, real-time perception, behavioural programming, character design and costuming.

Our characters do more than perform for a crowd. They can respond to an individual.

Marc Theermann, CEO of Dynamic Creatures.

Why these people specifically

Farshidian is not an accidental CTO. At the Robotics and AI Institute he worked on Atlas humanoid control, quadruped locomotion and transferring skills from simulation to physical hardware.

Those are exactly the three problems a robot walking among tourists has to solve. The company says a character on an existing platform can deploy within months, leasing included.

What was not disclosed

The key numbers are missing. No round size, no customer names, no leasing prices. Nor is it clear how much of the described work is live — both engagements are presented as in development.

Why it matters

Entertainment is a market where a robot does not have to be useful. It has to be reliable and safe around people. That is a lower bar than warehouse manipulation, but higher than a stage demo. For Boston Dynamics it means a sales channel without distracting its own team. The risk sits with the startup — without a figure or customer names, it is hard to tell a company with contracts from a company with a pitch deck.

What's next

  • The company promises character deployments on existing platforms within months, the first checkable deadline
  • Two engagements in progress: a large theme park and a retailer, neither named
  • Stated markets beyond entertainment are luxury retail and automotive brand experience centres

Sources

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